In March 2013 I conceived / managed an event called WPPB’s 1st Annual Client Appreciation Dinner for the station’s underwriters and sponsors. The dinner was complimentary, and held at a much loved local restaurant. The WPPB board, staff and on-air hosts all attended. The evening provided us the opportunity to thank and appreciate our existing advertisers, while making face time with prospective clients as well. The dinner brought in a new client whose contract was worth six times the amount of money we spent to produce the event. Gratitude’s a powerful thing. I’m pictured here with my beautiful wife Gina.
In January 2013 I invited listeners of 88.3 WPPB-FM to submit a video, no more than a minute long, stating their name, what they love about the station, and the venture they were currently working on. Over a period of two weeks each video was shown on WPPB’s Facebook and Twitter pages.
From the videos submitted I chose 8 finalists and reposted their videos to the station’s Facebook page. WPPB listeners voted on the winner by liking the post which contained their favorite video.
The winner with the most likes won an opportunity to promote their venture on the program The Eclectic Cafe hosted by local superstar Bonnie Grice, as well as a spa package from Salon Xavier.
One video submitted was so adorable, we couldn’t help but give them an honorary mention. The contest’s winning video and honorary mention are shown below.
Winner - Our Fabulous Variety Show
Honorary Mention - Hampton Ballet Theatre School
Our Fabulous Variety Show and Hampton Ballet Theatre School appeared on The Eclectic Cafe this past Valentine’s Day. Valentine’s Day was also day 2 of the station’s first fund drive in 2013. The contest which began running a few weeks before the fund drive started, provided fun and exciting content on WPPB’s social media pages, while drawing attention to this vital fundraising event. Below are quick videos of the contestants live appearances on The Eclectic Cafe.
The Genesis and Evolution of Our Fabulous Variety Show!
Spontaneous Ballerina Dance Off!
- When I began working at WPPB the station Facebook page had 500 likes. In a few months I was able to bring the Facebook page to just about 1,300 likes. The I Love 88.3 WPPB Contest alone brought in over 200 likes, many of them new and younger listeners.
- When I began working at WPPB each Facebook post was generally seen by 60 - 100 people. Our Fabulous Variety Show’s winning video was seen by 1,000 people.
- When the WPPB Facebook page first got some momentum we started to reach an average of 1,500 people per week. The week the finalist’s videos were voted on, and our winners appeared on The Eclectic Cafe, we reached over 10,000 people on the WPPB Facebook page.
- Last years February fund drive brought in $18,000. This February’s fund drive, with the help from the I Love 88.3 WPPB contest, increased that number to over $25,000.
- Dan’s Papers, the most popular weekly magazine in Long Island with distribution from the end of the island to New York City, covered the contest on their website. To read the article click here.
I founded a theater company called Green Theatre Collective which I managed for two years before I became the marketing associate for 88.3 WPPB - FM. During those two years I produced two full length productions. The photos above are some of my favorites from our second production, Shakespeare’s The Tempest, which we performed on two sustainable farms in eastern Long Island. The last photo is of Shakespeare’s As You Like It, the first show I produced for the company. We performed this production in several locations including a state park in MA, which is where we are in the above picture.